Using edutainment to reinforce key messagesSteven Kilele, Khangarue Media Ltd.
Packed in a small video banda in Kigoma, Ezera was watching a movie during a free screening when suddenly the movie cut and an ad on saving popped up. “I used to save by putting money in a kibubu, but after watching that video I will consider using a VICOBA,” she says. Such was the goal of our financial literacy project in Kigoma – to encourage the adoption of positive, and more diverse, financial behaviours in Kigoma Region.
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UNCDF in TanzaniaIn Tanzania, UNCDF's Financial Inclusion Practice Area (FIPA) team works to advance access to finance, strengthen savings, and improve financial capability in the Kigoma Region. Our target groups are small farmers, refugees and surrounding host communities, and our focus is women and youth. Archives
July 2019
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